An interior designer can create a space. A creative director can have a vision. As a stylist, it’s my job to connect the dots and show through details what is possible.

When I fill a space, or style an individual, I hone in on the details to make the look, feel and vibe come to life. I care about our connection to what we are surrounded with and how it makes us feel. As a stylist I like to work a lot with what my client has and find the gaps of space where I can either add or take away to have my client feel better in their space or in what they are wearing. Nine times out of 10 we have the items, but how do we puzzle together? Other times on the advertising and commercial side of things it’s about fulfilling the client’s objective by making sense of a product they are selling in a space or on the model. A lot of times I will create an entire narrative behind who is in the space, or who the character is wearing the clothing. What’s the connection and why.

No. There is a real process and understanding that goes into what I purchase and style for my clients. It’s so much more about conscious consuming for me. A less is more approach is what I try and educate my clients with. I don’t want to buy things just to buy things. I want my clients to understand their needs, wants and desires to acquire things. To ask themselves… Do I love this and why? Have I got space to use, see, or wear this? Have I got something similar? And if that’s a yes, we need to really think about if this is going to replace that and are they ready to let go. I love to have nice things and I want what’s best for my clients, but I also know that we need to be way more connected to ourselves and really understand why we are buying things. That way the things we surround ourselves with, or wear, take on way more meaning and we acquire less because we are more satisfied with what we have.

As a stylist I work very closely in collaboration with designers, design departments and / or creative directors to ensure their BIG vision comes to life. Designers will often develop the bigger umbrella idea, and as a stylist, I come in and refine the details to connect it all together and execute.

I think we’re all unique in our own sense and bring different POV’s to the table. I was lucky enough to have an international background having lived abroad for so many years and having to set up homes (spaces) quite a lot across oceans. During this time, I was exposed to so many different traditions, cultures and lifestyles. I also got really good at eyeballing a space and understanding how I would reconfigure my belongings into a new place. My education at F.I.T and life / work experience in both London and New York has given me so much. I think having lived in these 2 metropolitan cities at such a young age I was like a sponge and took it all in. I worked with amazing mentors who really taught me how to survive and create my own sense of style to have longevity in an industry that is so competitive. It was truly about understanding what my take on the vision was and how I was going to have my POV seen. Over the years I’ve worked through a product life cycle in a sense working from the shop floor to the buying office, into production and producing a collection, to wholesale sales and working with department stores and independents, to media and styling items for articles and covers of magazines.

Having that background really allows me an innate understanding of a product, how’s it made, its properties and what its purpose is. How to bring those properties or personality outward for people to see and possibly desire. There’s a true understanding of the narrative behind the WHY of a product. There’s a beautiful connection that’s to be made and as a stylist I develop those ideas off my understanding and present that to the end user or client in the hopes they can see what I see.

Business Styling – for developers needing staging for showrooms and suite.

My process and expertise can cover everything from creating a vision board, to furniture spec’ing, to styling the closets / wardrobe, through to filling the cupboards.

Depending on the client’s needs I generally need an 8-week minimum window for ordering furniture in stock, or a 6-8 month window for custom orders. Accounting for a 3month (minimum) to 6 month planned outlook is generally what we like to work around.

For quick fixes I can absolutely make it work, but clients’ needs to know the outlook and vision will need flexibility based on what’s available to me at the time.

Personal Styling – I can cover anything from a small refresh to a complete overhaul.

What is your need? Is this a refresh? An overhaul? Or, do you just want to simplify your house hold items or wardrobe, maybe down size (capsule wardrobe) – reorganize your space.

• Are you ready for change and are you ready to get rid of some things to either free up space or make space for something new?

• We get into looking at your past buying patterns. What you love what you don’t love. What you tend to buy or wear more of. Where you see your lifestyle going. More active, more travel etc.

We then need to determine a budget, and then timing.

Set / Advertising Styling – represented by Lizbell

Objectives, objectives, objectives!

What is the vision/brief/look? What are the brand objectives and client guidelines. Are there any specific needs for this shoot? Angles, shots, close-ups, stills, video and product requirements, or any restrictions such as colours, logos etc.?

If you provide me with the concept and scope of the job (how many sets or looks / models etc.), I can add value and help bring your vision to life in a meaningful way. I love to collaborate and will be able to deliver best when I’m included during the team briefing.